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It starts with a simple, yet revolutionary concept: a watch that never needs a battery. Citizen Eco-Drive technology harnesses the power of light-from any natural or artificial light source-and converts it into energy.
During the last ninety-three years Citizen has expanded its business throughout the world and has achieved recognition as a global brand. The past 30 year period has coincided with the company’s dramatic rise to its current position.
Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology. From the world’s slimmest LCD watch to the first voice recognition watch and the world’s first professional dive watch with an electronic depth sensor, Citizen’s record of “world firsts” is unmatched.
More recently, Citizen has staked out a new position as the leader in Ecologically Friendly timekeeping with its Eco-Drive collection of light powered watches. With models ranging from dress to sport to professional dive watches, Citizen Eco-Drive runs continuously in any kind of natural or artificial light for a lifetime of use. With the presentation of the Eco-Drive Satellite Wave at Baselworld 2011, Citizen has re-affirmed its position as a worldwide leader in timekeeping technology.