Since 1875, when 23-year-old immigrant Joseph Bulova opened a small jewelry store in New York City, the name Bulova has symbolized a unique blend of old-world craftsmanship and new-world innovation.
Determined to explore every emerging possibility in the world of timekeeping, Bulova forged an enduring legacy of creativity and excellence, becoming an industry leader by combining fine design and constant experimentation with new products, untried technologies and imaginative marketing techniques.
A Timekeeping Tradition
In 1911, the company started manufacturing boudoir and desk clocks, along with fine pocket watches that sold in unprecedented numbers.Wristwatches had been viewed as luxury items, available only to the elite.As the greater convenience of this unusual product became apparent, Bulova began producing the finest quality wristwatches, selling them at a reasonable price to the largest number of people through qualified retailers.By the mid-1920s, Bulova had transformed the industry by introducing the first full lines of men and ladies wristwatches, in the process solidifying an international reputation for accuracy and innovation.
Combining the centuries newest technologies with its established clockmaking expertise, Bulova also developed some of the earliest electric clocks and, in 1928, produced what is believed to be the world's first clock radio. Among the companies most devoted fans - Charles A. Lindbergh, who was awarded a Bulova wristwatch after his historic 1927 trans-Atlantic solo flight and appeared in Bulova advertising during the late 1920s
Forging new paths in media history as well, Bulova heralded a marketing revolution with America's first national radio spot commercials-reminding listeners from 1926 on, that "At the tone it's 8 PM, B-U-L-O-V-A, Bulova watch time" a feat topped just fifteen years later with the world's first television commercial, proclaiming "America runs on Bulova time" at the start of a Brooklyn Dodgers-Philadelphia Phillies game on July 1, 1941.
Today, after more than 130 years, Joseph Bulova's legacy continues in a comprehensive Portfolio of Brands dedicated to addressing the changing needs of a broad range of consumers throughout the globe-Bulova, Bulova Accutron, Caravelle by Bulova, Bulova Clocks and the Swiss luxury Wittnauer. One of the world's most recognized brands, with an international reputation for design, style and technology, Bulova remains committed to upholding an extraordinary legacy of excellence for generations to come.
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